Campaign Overview

Skyline Urban Ministry came to Heartland Video Production to create a fundraising video for their annual luncheon, as well as a social campaign. We created a full-length video highlighting each of Skyline’s program areas, and then strategically cut down the master edit into snippets. To maximize the usage of these videos, we also created short versions for distribution VIA social media and an abbreviated about us video for their website and volunteer tours.

Highlighting Vulnerable Areas

A key mission for Skyline is to meet those in our community with vulnerable needs including food insecurity. As with any video, we want to be respectful of those who appear on camera. Heartland developed a shooting strategy that would allow us to showcase their patrons with full consent, ensuring that video was captured in a way that was dignifying to their vulnerable patrons.

Deliverables

Snippets of each of the four program areas

Social media snippets

Master Video

snippets