Testimonial
Campaign Overview

Lightwave Dental is a Dental Support Organization based in Woodbridge, VA. They approached Heartland Video Production to create a campaign focused on their partnered dentists and support staff, with the goal of showcasing their competitive edge in the industry using a light-touch business model. We conducted 34 testimonial interviews at 6 practices, across 5 cities in 2 weeks to capture the wide variety of content Lightwave needed for their marketing efforts for the year.

Building a Vast
Library of
Testimonials

Lightwave Dental wanted to capture a large collection of positive experiences they had been hearing from the doctors in their communities. Heartland Video Production conducted extensive pre-interviews, wrote scripts, and coordinated with local points of contact at each practice to ensure we were able to film the high volume of content they were looking for.