Campaign Overview

Align Technology (the creators of Invisalign) approached Heartland Video Production to produce a series of doctor-led testimonials to help increase Invisalign adoption among pediatric dentists. We were excited to create a unique campaign focused on a blend of marketing and storytelling.

Letting personalities shine

We focused this campaign on authenticity, allowing each doctor’s personality to come through. From there, we captured their unique passion and reasons for treating pediatric patients with Invisalign.

Deliverables

Master Video

snippets