Campaign Overview

Invisalign’s Acts of Random Kindness program empowers doctors to treat teens and kids with various health conditions that have limited options to achieve a straighter smile. They approached Heartland Video Production to produce a series of videos to help spread the word about the program. The authentic narrative for the program fell right inline with our style and passion.

Discussing sensative topics with authenticity

We pride ourselves on looking for authenticity in all projects. When it comes to working with adolescents with health conditions, we developed a strategy that lets kids tell their Invisalign story, while advocating and empowering others with the same condition.

Deliverables

Master Videos

snippets